Founded in 1993, Droog has a no-nonsense, down-to-earth mentality opposed to the over styling that has taken hold in the design world.
Droog takes a highly conceptual approach to design, an approach captured by "droog", a Dutch word which means dry or wry. With the droog mentality in place, Droog was born as a conceptual design business and has played a part in defining Dutch design throughout the world.
From its base in Amsterdam, Droog operates globally with clients, manufacturers and designers. Together they develop products, projects and events that change the way we look at the world.