White Company
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The idea for the company began in August 1993, when its founder, Christian Rucker, identified a gap in the market for beautiful but affordable home accessories in white. Chrissie, her boyfriend (now husband) Nick Wheeler and his sister Susie were all in the process of re-stocking new homes, but could not find a comprehensive collection of white bed linen, towels, napkins etc. The market at that time was polarised between low quality 'cheap' designs and the unaffordable 'designer' end of the market.
The idea was born, and at Nick's suggestion, Chrissie decided to supply her products via mail order, to address a national market without the overheads of a retail premises. The ideas of white products and mail order were combined, and The White Company was born.
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Trio porcelain vases from The White Company£35 -
Leather laundry bin from The White Company£175 -
Drop one pendant from The White Company£120 -
Deco chandelier from The White Company£120
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Kubu laundry bin from The White Company£80 -
Collapsible canvas storage box from The White Company£30 -
Silver gilt mirror from The White Company£175 -
Dulwich daybed velvet from The White Company£995
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Savoy deep fit sht from The White Company£75 -
Brighton bin from The White Company£40 -
Faux fur throw from The White Company£100 -
Richmond ottoman from The White Company£795
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Richmond bed kg linen from The White Company£1650 -
Somerton throw from The White Company£110 £77 -
Classic junior wardrobe from The White Company£695 -
Ceramic toilet brush holder from The White Company£28
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