Little Greene to support Breast Cancer Awareness Month

Paint cans will be labelled with the Breast Cancer Awareness pink ribbon

Donations to be made from every can of paint sold during October 2010

The Little Green Paint Company, renowned for its sophisticated wallpapers and inspirational paint colours, has a long-standing commitment to supporting Breast Cancer charities. This year is no exception, and Little Greene will be making a special donation from every can of paint sold during Breast Cancer Awareness Month, October 2010. Charity begins at home, after all.

Extensive research goes into each highly pigmented paint colour in Little Greene’s exclusive English Heritage, Catwalk and Original collections, for spectacular coverage and depth of colour. There are few things more satisfying than a freshly painted room, and by choosing a Little Greene paint you’ll be making a difference that extends well beyond four walls.

Paint cans specially labelled with the Breast Cancer Awareness pink ribbon will be sold via the internet and UK stockists for the month of October, with Little Greene committing to donate 15p from the sale of every can of paint. And what’s more, as customers we’ll have a say in how the money generated will be spent. An online vote will determine how the money raised is shared out across a selection of breast cancer charities partnering Little Greene’s campaign. Have your say via Little Greene’s website from 1st October to the end of November.

Little Greene ‘Colours of England’ colour card

By visiting www.thelittlegreene/charity, you’ll also be able to follow the progress of major breast cancer charities that have joined up with Little Greene to raise awareness and provide much needed resources for breast cancer research and support networks.

As interiors obsessives, we’re all aware of how much our mood and sense of wellbeing is influenced by our environment, and many of these charities are working to improve those of patients and their families.

David Mottershead, Little Greene’s MD said “We are delighted to support such an important issue, one that is close to our hearts at Little Greene; this is part of a long-term commitment to help breast cancer sufferers and the associated research to beat this disease. I am confident the programme will be a success.”

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About Catherine Gregg

Catherine Gregg Catherine is a Features Writer and intern at She graduated with an MA in Design History from the Royal College of Art in 2009 and has a market stall in London selling 20th century pieces for the home.